Poster Ideas

These are some several digital drafts of my poster for my film production 'Conditional Love'. Some of the elements are superimposed images taken from Google whilst other elements have been created using Adobe Photoshop. These posters continue to be a working progress with them being basic ideas. I hope to influence these ideas as well as input more ideas and elements into my final draft.

 

All of the superimposed elements that have been used do not have any copyright infringements.

 

As the course progresses, I hope to add more drafts before submitting my final draft to the examiner as well as posting the result on the blog.

 

I would like to add images of the characters that are edited to appear as

if they are slightly faded in the white background or portions of the red tone.

 

 

I would like to replace the cartoon/animated characters with shots from actual actors.

I really like the idea of the superimposed silhouette of the couple arguing and hope

to use this idea as well as the contrast in element brightness to show the difference

in moods, i.e.; the use of low lighting to create a darker mood.

 

Although this is not the final photograph that I wish to include in this element, I hope to continue this idea onto my final poster draft because I believe that the crack in the photograph is enigmatic in that it exploits a specific character relationship. In this case, this once happy couple may not be anymore. This is an enigma code that I hope to achieve in my poster with my actors being shot in this position previously then their photo will be superimposed into a photo frame. The crack is an effect found on Google which I superimposed as a layer on top of the photograph to create the impression of smashed glass.

 

This is an idea which I have created during the last few lessons in class. The black effect in the background is to represent the inside of a plastic black bag. This representation allows the consumer to assume that all of these loving gifts have been thrown away as rubbish. This representation, particularly the photo, suggests to the audience that this young couple are not as happy as they use to be. I would like to continue using this idea but make a few adjustments such as make some of the elements darker and change the font.  

 



Codes and Conventions of Coming-Of-Age Films

As part of my pre-production research, I decided to compile a list of codes and conventions of coming-of-age films. This list will be very useful to me when I am producing my script as well as applying elements into my marketing texts, i.e.; my posters and my DVD cover.

 

This list has been compiled with assistance from primary research such as the recurring patterns from the textual analyses of marketing campaigns and opening sequences of coming-of-age films and from secondary sources (websites and news articles). This list not only contains typical character traits and typical locations that would feature in a coming-of-age film. It also includes a typical coming-of-age film's narrative structure.

• The plot of a coming-of-age film usually revolves around a relationship between two of the characters. This relationship is usually the influence behind key events of the story.
• Sub-plots: abuse, sex, bullying, drug use, first love, rebellion, society’s view on virginity, pregnancy, life at home, transition made to become mature, loss of innocence, acculturation (the psychological and emotional effects of society, how people adapt into society), stressing the ability to make wise decisions or judgments, gang culture.
• Themes include: romance, variety of characters (particularly humorous), the importance of friendship, exploring the party lifestyle, situations that the audience can relate to, drama
• Typical main characters are young people approaching 16 years old or 18 years old and a child-like trait, which was present at the start of the film, disappears as part of the characters' 'transformation'. Male characters are very stereotypical: they seek for 'one thing' (sex). The characters tend to have strained relationships with their parents.
• There are distinctive types of character such as; 'the girl next door'/the sweet innocent girl, the rebels/people who rebel against the law, the geek who lacks social skills, misfits, the jocks who intimidate the main, male character/try to liaise with the lead female character, etc.
• Urban, contemporary music is used for transitions between shots and cuts (particularly hip-hop and rap music when representing gang culture)
• The target audience for this genre of film is 15-21 year old females. The typical age rating varies from 12 to 18.
• There is often a moral or hidden message, which influences the conclusion, that encourages the audience to reflect on their past behaviour or their views on certain issues that affect a modern-day society.
• Typical locations include: school, parties, rough neighbourhoods, areas of outstanding beauty (countryside), a character's bedroom, abandoned areas of the countryside, council estates and apartment blocks.
• Typical shots that are used are: montage editing, minimal use of transitions (fade ins or cuts), inter-titles, date recapped at end of the film, low key lighting, focus pulls, slow motion, internal monologues/narration, scenes of intense dialogue, over-the-shoulder-shots for conversations and cross-cutting.

 

NARRATIVE STRUCTURE

 

INTRODUCTION: Introduce the main characters and the setting to the audience whilst establishing a conflict or a problem and doubts that are underlying factors of that conflict.

 

ORDEALS/COMPLICATIONS: Insert events that complicate the problem. Ensure the drama gradually increases until the film reaches the climax.

 

CLIMAX: The most dramatic section of the film.

EPIPHANY/KNOWLEDGE: The protagonist discovers something about themselves that makes them realise that things need to change.

TRANSFORMATION: As a part of the conclusion, a part of the protagonist's life has been changed because of the effects of the climax and of the epiphany. This is usually a positive ending but can be negative depending on the severity of the climax.

 



'Elephant' Marketing - Textual Analysis

As part of my pre-production research, I have decided to analyse several coming-of-age posters. The ideas from this analysis will influence my film's marketing campaign. The differences in dvd cover and film poster will also help me when it comes to product continuity. Whilst looking for films to analyse on IMDB, I discovered the film Elephant which was released in 2003 and directed by American film director Gus Van Sant. When I searched for images of the film's marketing campaign on Google, I found several of their posters. One issue that arose straightaway was the fact that there was a certain lack of continuity between these posters: it was as if the producer of this poster wanted to advertise two completely different films. It was this issue that I wanted to raise as part of my pre-production research.

 

Elephant is a coming-of-age film set in Portland, Oregon and its events are loosely based on the 1999 Columbine High School massacre. The film chronicles events surrounding a school shooting and these events are based on the perspectives of two bullied high school children, Alex (played by Alex Frost) and Eric (played by Eric Deulen), who are soon revealed as the pair behind the school's massacre.

POSTER

 

When I first saw this poster, I thought that it was one of the least effective film posters that I had seen. This thought was based purely on the layout of the poster, particularly in the main third of the poster (where the photography is). Whilst the typography at the bottom of the poster may have had potential to be effective in terms of advertising the film to a large body of people, the consumer's focus is drawn away from that and is attracted towards the clumsily placed photography. It leaves the consumer wondering why there are two people randomly kissing in front of an orange elephant. It also makes us question why the elephant is actually in the poster: we ask if there is a deeper meaning behind its presence or if it's just there because the animal shares its name with the film title.

 

There are several elements in this poster that I think are really effective. The first element is the use of a white background. Apart from incredibly bright or fluorescent colours, white is an effective colour to use if a person wants other elements in a poster or another type of press text to really stand out. In the case of this poster, the white background really compliments the black title's typography at the bottom third of the poster. By allowing it to stand out, the consumer's focal attention can be drawn towards the film's important information such as the title, the age certificate, recognisable producers or writers within the cast credits and the studio credits. Another element is the way that the title's typography is presented. An informal font has been used to inform the consumer that this film's target audience is a younger audience. It also suggests to the consumer that the themes in the film are quite light-hearted. This will encourage people within that target audience to go and watch this film. It may also attract 21-30 year olds who might wonder what those light-hearted themes are and might want to find out if those themes will affect the film's events. However, the consumer who has read the film's synopsis may think that this font choice misrepresents the film's violent themes. Others may argue back that this film may be an alternative, less graphic representation of violence. They may add that the violence in this film may not be the main issue that affects the characters of this film and it could be other issues that face the teenage characters who live in a modern society such as peer pressure, drug abuse, failed romance, etc. It could be those issues that cause the violence to occur in the first place. The final element that I thought was effective was the different typography used when mentioning the director of the film Gus Van Sant. Bubble-writing in block capitals has been used to represent the director as being an individual who is fun and centres his films on light-hearted themes that make an impact on teenagers or a younger audience on a more personal level. The orange outline on the bubble writing is a form of continuity: it is the same colour as the elephant. This could signify that the director had a reason why he included the elephant in the poster. This continuity gives the poster a professional finish and encourages the consumer to go and watch this non-amateur production.

 

If I was to change anything about this poster, I would have changed the presentation of the photograph of the young couple kissing. I would have created a fade finish on the photo so that it blends in more naturally within the background. However, Van Sant may have chosen this presentation of the photograph because he aimed for it to be blunt and not organised so that it captures the consumer's attention. Even though the photograph is representing not only the age range of the characters but one of the issues raised in the film too (love or teenage romance), I would have included a few more photos that could subtly represent more themes of the film such as the violence or terrorism. These photos would help the consumer to establish a better understanding of what they can expect from this film. Once again, the lack of representation could have been an attempt to capture the consumer's attention by creating an enigma code. The current structure of the poster leaves the consumer wondering if love and romance is a major theme or if it is an underlying theme of the film's main events. The final thing that I would change about this poster is the presentation of the film awards which can be seen in the top third. By showing a film award on your poster, this increases that film's chances in attracting a large revenue from the audience and the consumer. On this particular poster, the film awards have been adjusted to an extremely small size so that it is almost undistinguishable. This stops the consumer from realising that this film actually has potential to be really good and enjoyable. I think that Van Sant made this decision not to have enlarged presentations of these film awards because he wanted the consumer to go and watch the film in order to construct their own opinion of his work rather than rely on a second opinion or biased material to persuade or dissuade them from watching this film.

 

 

 

This is another poster that was used for Elephant's marketing campaign. This is a clearer, more professional representation of the film and, to me, it is the professional finish that appeals to me more than the previous poster. Instead of a rule of thirds structure, the same photograph of the young couple kissing is the poster's background.

 

The typography is the poster's foreground and, in comparison with the previous poster, is completely different and appears more formal. In comparison with the previous poster, the main film award has been enlarged and is more visible for the consumer to notice. The iconic Palme D'Or logo has also been used to represent the film under a positive light. The consumer now knows that the director of this film, Gus Van Sant, has been awarded the Palme D'Or Award for his directing in this film. The Palme D'Or is a major award to be received in the film festival season so this will encourage the consumer to watch this film and find out for themselves why the director of this film has won this award. This may also encourage them to discover more of his films and watch them too to see if they match up to the standards that this film sets. Whilst the previous poster used a formal colour and font to compliment the white background, this poster's title's typography is in block capitals and is purple. The darker shade of purple helps the title to stand out against the background and its large font size allows the consumer's focal attention to be drawn into the most important information on this poster. I think that if orange font was used, some of the letters could have been lost because of the bright natural light in the background. Like with any other poster, Van Sant would have wanted the title's typography to be as visible and as clear as possible because a title is the most important element in a film poster when it comes to individuality and that particular film standing out in comparison with other coming-of-age films.

 

The photography introduces the characters' age and one of the film's locations to the consumer. The characters appear to be younger than 18 but old enough to still be attending school. This suggests to the consumer that this film may also be targeted at an audience of the same age of these characters because some of the issues that could be raised will most likely be the most relatable to teenagers. The location used to shoot this photograph appears to be in an enclosed room in a school. This is an enigma code because this could be a location that has a major influence on the film's events or it could be a place that is important for one of the characters. Enigma codes are a way of drawing in the consumer's appeal. Another enigma code is the boy's body language towards the girl beside him. As she kisses him on the cheek, he appears deep in thought or estranged to an extent where he may not feel the same way about her. When put into that context, some could say that the girl, although she may be very close to him, is completely oblivious of his private life and the events that appear to be consuming the boy. That context makes the consumer wonder about the relationship between the two characters and it makes them want to see the film in order to find out if that relationship will make an impact on the film's events. A medium-close up of the two characters has been used with the male actor being in the centre of the shot. This type of shot allows the female actor to also be present in the image so that the consumer can not become confused as to who is kissing the male actor. The positioning of the male actor suggests to the audience that he is the male character. This also suggests to the audience that the approach towards the film's events could be shot on the basis of his character's perspective. The reason why the image has not been edited could have been because Van Sant wanted to create a naturalistic representation of his film. If effects such as fades or colour filters were used, this could have fazed that representation and it could leave the consumer wondering what time period or genre this film belongs to. If effects were used ineffectively, it could lead to a very poor representation of Van Sant's film and it could dissuade the consumer from watching this film based on the fact that they think the poster represents the film as being a parody or a humorous approach towards the events raised in the film rather than a serious drama.

 

 

 

 

My Film's Target Audience Justification

The genre that my film production is going to be is a coming-of-age film. Coming-of-age is a sub-genre of the very broad Drama genre. The best way to define a  'coming-of-age' film is that it is an account of how a person (the protagonist) makes the transition from youth to adolescence. The typical age that the protagonist should either be or approaching is 16 or 18 years old.  

 

When it comes to a target audience, the coming-of-age film genre has a wide range of viewers. Although technically aimed at a targeted teenage audience, young adults will be able to appreciate issues that are influenced by everyday life and so they will be able to enjoy the film because it explored these realistic issues in an original yet respectful manner. The coming-of-age films that attract an older audience tend to include explicit, controversial themes which will raise that film's particular rating as a result.

 

My film's pitch is 'A sixteen year old boy becomes the victim of an abusive, tumultuous relationship under the hands of his manipulative girlfriend'. In this pitch alone, there is a theme that is a code and convention of coming-of-age films: relationships. Through this alternative approach towards the awareness of domestic violence, I am aiming to attract an audience of about 14-17 years old because they are mature enough to understand the concepts of a basic, loving relationship and will take away this approach as a form of encouragement if their concepts of a relationship are neglected or harmed. I think that if the age was any younger, they would become disinterested and the lack of 'visual effects' such as exploding cars or superheroes darting across the skies will not appeal to them. Although the target gender for this film is boys (as the film encourages them to speak out and have more confidence when it comes to gender equality in domestic violence), I think that girls will most likely be the gender that will actually watch this film because girls tend to enjoy coming-of-age dramas more. 

Film Pitches

Before even the pre-production stages of a film can begin, a producer or writer needs to present their ideas to a distributing company or film studios. This is because the studios/distributing company have enough money to fund your idea and transpose that written idea onto screen (whether this be the large cinema screen or just a small television screen). These studios and companies receive hundreds of ideas every day so it is important that an idea is produced in a way that is clear and concise. The best way to do this is to produce a pitch consisting of 5 lines (or 25 words). A pitch should introduce the main plotline, characters and any themes that could provide an interesting enigma code(s) for the members of the studios/company reading your pitch.

 

 

This is my pitch for my film:

 

'A 16 year old boy becomes the victim of an abusive, tumultuous relationship under the hands of his girlfriend'

'Get Real' poster - Textual Analysis

For my final media project, I have decided to change my genre from thriller to a teen drama due to feedback from a focus group on my script that I produced as a homework task. Although my initial idea was to produce a psychological thriller that would gain audience appeal through the power of character emotion, I soon realised that this was quite difficult to pull off for a targeted young adult audience. However, I still wanted to keep the abuse story theme because I thought that this was an interesting idea to develop. It is also an issue in society that affects all kinds of people who have experienced any form of abuse or witnessed others suffer at the hands of an abuser(s). With it affecting society on a large scale, it is relatable to the audience on a more personal level and, as a result, they would hopefully find it a realistic, respectful approach to a personal matter.

 

Teen drama is a sub-genre of the very broad drama genre that has a plot and themes which specifically target a younger audience. Examples of teen dramas include; Kidulthood (2006), Elephant (2003) and Paranoid Park (2007). However, the teen drama that I am citing influence from is Get Real (1998). The reason why I am choosing this film as an influence for my marketing campaign is because the poster's visual codes represent the themes of the film clearly but still maintaining an enigma code as to how those themes will affect the events as they progress. The poster also introduces the main character, Steven Carter, which signifies that the film is based either on a first person narrative or the photography is based from his perspective on the film's events. Me being a teenager myself, this film appealed to my emotions on a large scale and this is what I hope to achieve from my film.

To help me for future assignments and as inspiration for my own project, I have decided to analyse the film's poster.

GET REAL (1998)

This poster is a brilliant example of an effective teen drama poster in my opinion. Although some consumers may feel that the tagline is too long, I believe that it effectively represents the film's target audience and it signifies what kind of themes and issues this film is going to explore. The larger tagline above the title's typography lists issues that affect teenagers. This represents the film as being a text that specifically targets that young, teenage audience. The list ends with a question. This means that that list has a purpose and it is actually a rhetorical question. This makes the consumer feel more involved with the film so makes them feel almost obliged to watch it to see how these issues are tackled in the film. It is also written in an informal language to help attract the younger audience and to prevent the film from being represented as being formal and very serious.  This informality is also represented through the font that has been used. It also suggests to the audience that this film's setting is based in a modern-day environment rather than it being a period drama. The title's typography is larger and in a red font to help it stand out more against the yellow background. The lack of proper grammar (such as the capital letters and the removal of the full stop) hits hard at the consumer because, to me, it is more like a statement rather than a title. The title is an imperative as well which is also a form of involving the audience. The second tagline underneath the title's typography tells the theme of the film: the term 'out' in this case is a colloquial phrase used by society to describe a person who is confident and free to openly admit their homosexuality (whether they are gay, a lesbian or bisexual). This suggests to the audience that homosexuality and society's perception of it is the main topic that is explored in this film. The tag-line also introduces the lead character: Steven Carter. It also introduces the age group that he belongs to and one of the main locations that provide this film's setting when it says, 'School's out'. Not only does it tell the audience that this film is targeted at an audience that is in the same age group as Carter but it also suggests to the audience that the film is based on his perspective.

The only photograph that is used is a shot of the legs that belong to people dressed in similar uniforms. When people think of school, they automatically think of a smart uniform. This is a continuation of the film's setting. The black and white colour scheme allows the person in the middle to stand out. The clash in colour scheme has purposely been done so that it delivers a message to the audience - that message being that everyone should be allowed to be different without being judged upon. The actor, whose costume is in colour, also crosses their legs to continue delivering this 'standing out' message. This is an enigma code because it makes us wonder whether that actor is Steven Carter or if the photograph applies to the audience on a larger scale in that the issues raised in that list secretly affects many people sat in the same classroom.

The use of the film festival awards shows that the film has received critical acclaim. There is also a review from a professional media body below the festival awards. This creates a positive perception of the film and it encourages the audience to go and watch this film for themselves.

What Inspires A Film?

During today's lesson, it was clear that whilst writing my 'Guess The Genre' script I had a massive mind-block. It took me forever to think of even the basic things to write down because I was worried if the themes and the points that I wanted to make in the script were being achieved in a realistic yet effective and imaginative way. That mind-block soon disappeared though when we were given a quick insight into the variety of media texts that can inspire a film adaptation. In the list ranged types that were obvious and widely used such as books and comics. However, there were other texts that are less familiar in the film world but are still really effective if used wisely.

 

In order to refer back to this inspiration for future reference, I produced a small mind-map so that when it comes to work for future assignments and for my final project I can make sure that my idea is as original and as captivating as possible for my target audience.

 

 

Scripts and their Interpretations Part 2

For the second part of this task, I have looked at several other examples of scripted introductions and how they introduce a film's storyline, setting, genre, period of time and any important characters. For my final project, I have decided to create a psychological drama. I chose this sub-genre because the basis of the film's action is stripped down to dialogue and powerful character interaction. As this sub-genre often uses voice-overs or narration during the introductions, I have decided to look at the script for the following films:

 

1. Milk (2008, written by Dustin Lance Blank and stars Sean Penn as the title character)

 

 

2. The Godfather (1972, written by Mario Puzo & Francis Ford Coppola and stars Marlon Brando as Don Corleone and Salvatore Corsitto as Bonasera)

 

 

3. Raging Bull (1980, written by Paul Schrader & Mardik Martin and stars Robert De Niro as Jake LaMotta)

 

 

Questions:

 

1. How did each script introduce the narrative (storyline), setting, time period, the characters and the genre?

 

MILK

In the script for Milk, the first shot is of Sean Penn in his kitchen, recording his will on 'a circa 1970s tape recorder'. The description of this particular prop includes the decade of which that tape recorder would be released. This shows the audience that the film is based during the 1970s. This is also a form of continuity because the exact year of the film's introduction is mentioned in the caption for the first shot (Int. Harvey's Kitchen...1978).

 

Harvey Milk is introduced by Penn himself when he says, 'This is Harvey Milk speaking on Friday November 18th'. This tells the audience that Sean Penn's character must be the main character of this story. In the next caption, the setting of where Milk is recording his will is in 'a cluttered San Fransisco apartment'. This detail introduces the film's main location to the audience and makes us assume that Milk is either talking in a San Fransisco accent or in a general American accent. The script suggests to us that this is the location where the majority of the film is set because a person would want to record their will within the warmth and comfort of their own home.

 

The caption for the fourth shot states that Milk is 'making a campaign speech to a crowd of stone faced union boys'. The fact that he is delivering a campaign speech rather than any other normal monologue suggests to the audience that this film has a political theme because Milk is a politician or an activist.

 

Milk's final line in this section of the script is an enigma code because it gives the audience a vague insight of his life and it is the vagueness of his final line that makes us wonder why he would call the opposition party 'insecure, terrified, afraid or very disturbed themselves'. We wonder why he would want to use sharp, bitter words. It is this question that introduces us to a part of the film's narrative.

 

THE GODFATHER

The subtitle for the first shot says, 'Int Day. Don's Office (Summer 1945)'. This subtitle introduces the year and time period to the audience. In the caption for the first shot, it says how the title credit's typography should be represented: 'simple words in white lettering'. The colour white can be quite plain (even bland) but stands out amongst the chosen 'black background'. The typography's formality suggests to the audience that this film must be very dramatic, hinting to us the film's genre.

 

During the title sequence, the script cues a non-diegetic cry where someone says, 'I believe in America!'. This cry introduces the film's country to the audience. In this same caption, we are introduced to the character, Amerigo Bonasera, who is described as being 'on the verge of emotion'. The audience wonders why he is feeling so emotional. This question signifies that this character direction is an enigma code.

 

Bonasera then begins to explain why he is on the edge. He goes on to say that his daughter 'found a boy friend, not an Italian'. This introduces an element of the narrative to the audience. It suggests that there must be some kind of conflict between the Italians and another body of society. His speech finishes with him saying, 'Then I said to my wife, for Justice, we must go to The Godfather'. This quote intrigues us because it makes us wonder why the godfather is capitalised. It is also an introduction to the character, Don Vito Corleone (whom fans of the original adaptation will know), is addressed in that way because he is the leader and the wise character.

 

RAGING BULL

At the start of the introduction, the title sequence's caption says that the credits are 'intercut with close-ups of a fighter's body'. This caption's description suggests to the audience that this film has a recurring sport's theme throughout. The subtitle for the next cut mentions the film introduction's time period when it says the first cut is set in the 'Barbizon Plaza Theatre - Dressing Room - Night (1964)'. The mention of the exact year tells the audience that the introduction is set during the 1960s.

 

The caption for the first cut introduces the character, Jake LaMotta, to the audience. Although 'overweight and out of shape', it is clear that his character still has some life in him left when it goes on to say, 'the balls of his feet still pop up and down like they were on canvas and his tiny fists still jerk forward with short bursts of light'. This suggests to the audience that he is still determined to succeed. It also introduces to us an element of the film's narrative: it could be that LaMotta's career as a boxer had to abruptly end at a time when he was not ready to retire.

 

2. How did each script engage you?

 

Whilst The Godfather's script engages me with its formality and its very emotional monologue, Milk's and Raging Bull's script engaged me with elements of humour. Milk's script also engages me because of his final enigmatic quote in that section of the script when he says, 'I fully realize that a person who stands for what I stand for - an activist, a gay activist - becomes the target or potential target for a person who is insecure, terrified, afraid or very disturbed themselves...'. This line not only describes himself and why he stands out in society but he also describes normal people as the enemy. His description of the enemy engages me because it makes me wonder why he is open to calling the opposition such bitter names when his sole aim was to recruit people.  

 

The Godfather's script engages me because the shots are laid out in chronological order. This helps me to understand the introduction more and it allows me to pick out the key information from the script. Raging Bull's script engages me because I am able to get a clear representation of the lead character's present life and past life and how he is still caught up with living in the past.

 

3. What does each of the scripts have in common?

All of the scripts have a monologue to some extent during the introduction. All of the scripts indirectly introduce the film's setting whether this is in a stage direction or if it is said. For example: Milk's script introduces the setting in a stage direction of how the room in which Milk is sat in should look.  

 

4. How are each of the scripts different?

Whilst Milk's script and Raging Bull's script cross-cuts from the past to the present day, The Godfather's script remains in one time period and links fluently and chronologically into the next section of the script. The tone of The Godfather's script is also quite negative in order to prevent any humour whereas elements of humour are in Raging Bull and Milk in order to engage the audience from the start. The title credit does not appear at the introduction of Milk's script whereas it does for The Godfather and Raging Bull.

 

 

 



Useful Storyboard Website

Literally just stumbled across this blog page that is an archive of storyboards for some very famous films (Avengers Assemble (2010), Hellboy 2: The Golden Army (2008) and Star Wars (1977) are just a few of the films). In fact, the collection consists of fifteen different pre-production storyboards that I believe will be useful to anyone who wishes to produce storyboards for upcoming film or TV productions! Whilst some of the storyboards are just shots of particular scenes, others include important details such as shot types, transitions and other camera information that will help someone have an idea of how to produce a storyboard of high quality.

 

http://screencrush.com/movie-storyboards/

My Project's Major Influence - Priest (1994)

For my project, I have decided to produce a project based on the Thriller sub-genre because I have always been interested in dramatic films that have a dark twist. A film that belongs to this sub-genre can also include serious themes and explore social issues that affect the everyday lives of that film's target audience. When I was first introduced to this project, I always wanted to create something serious because the final product had a higher chance of appearing more professional and formal. Plus, I was worried that if I did a comedy project, the final product may appear sloppy and will not appeal to the audience as much as I hoped it to. This sub-genre spawns from the Horror genre and, although the idea of producing a horror film sounds fun, I was worried that the creation of gore effects may not be as effective and professional as I had hoped. That was the main decision behind me wanting to do a thriller film.

 

I have decided to analyse the poster and the DVD cover for 1994 Antonia Bird's Priest because I believe that these texts are really effective at appealing to fans of the Thriller sub-genre and attract fans of other genres to go and watch this film. (This film is not to be confused with the 2011 fantasy horror film of the same name.) I have also had the opportunity to watch this film online and I think that it is a very great film that captures and maintains the audience's attention right from the start.

 

Priest stars British actor Linus Roache as Father Greg Pilkington, a closeted priest whose beliefs in sexuality are frowned upon by members of the Church. When a young girl confesses to him that she is the victim of her father's physical and sexual abuse, Roache has to put his own battles aside as he  encounters an emotional struggle of choosing between everyday morals or the values of his religion.

 

ANALYSIS OF THE POSTER

 

 

 In my opinion, I think that this poster is effective because it captures the serious, formal emotion of this media text really well.

 

 This has been created through the photography of Linus Roache's character. A big-close up of Roache has been used as the poster's focal point. This tells the audience that his character is the main character. The rule of odds method that has been used shows that his character is the most important person in this film. This method also creates a dark, tense mood. This helps the audience identify the film's serious content. Although the majority of this poster's lighting is fairly low key, lighting from the centre defines half of Roache's numb, monotonous facial expression. His facial expression signifies that the film does not rely on humour to entertain the audience. Therefore, this tells the consumer that this film is not a comedy. The use of costume signifies that there is a particular theme to the film: the white collar band that Roache is wearing is a typical costume convention that a priest wears. Therefore, this tells the audience that the film's events and plots are influenced by the fact that Roache's character is a priest. His dark, black robes also gives the title's typography definition. There are no special, visual effects in this poster. This not only represents the film's naturalistic theme but it also prevents any attention being drawn away from Roache's face.

 

In terms of the poster's typography, there are elements that help the audience to identify what they can expect from this film. The 'T' in Priest is in the shape of a cross to represent the film's religious theme. The fact that there are several elements that portray this theme tells the audience that religion plays an important role in the film's events. The old-fashioned font relates to the film's influential, ancient rituals. This, alongside the tag-line below the main title, is an enigma code because the content of the tag-line (One man is about to challenge two thousand years of tradition) turns the old-fashioned ritual feel onto its head and makes us question if he will actually be able to defy those rituals and come out stronger. This degree of suspense thrills us and represents the film's genre.

 

If I was to change anything about this poster, I would have removed the second tag-line at the top left (next to Roache's face) because I believe that the previous tag-line is powerful and effective enough on its own so it makes this other tag-line seem less relevant and more like a description for the film's scenario. My definition of a tag-line is an enigmatic statement that can easily be remembered by the consumer. This extra piece of information does not fall under my definition of a tag-line. Also, the white font and the hazy orange background clashes and it is initially quite difficult to read.

 

ANALYSIS OF THE DVD COVERS

 

 

 

 

The front cover of this DVD is one of my personal favourites of all film covers because the photographic elements have been carefully placed to effectively highlight the film's darker themes. Although there is a certain lack of continuity between the front cover and the poster above, the second tag-line from the poster has been paraphrased and used in this cover as the main tag-line for the film. The tag-line's yellow font, which matches the colour of the light source, stands out amongst the black background. This colour is also used for the reviews as a form of continuity and to signify that the producers believe that they are as equally important (in terms of attracting audience interest) as the tag-line. The reviews are very positive in order to appeal to the audience and to grant them a positive second opinion.

 

There is another slight difference between the poster and the cover - the title's typography. Although the same type of font has been used (including the same cross detail for the T that is an influence of the religious theme), the font in the cover is white with a subtle red glow to allow the consumer to be able to read it. If the cream/yellow colour (like in the poster) was used, the consumer would have difficulty distinguishing it. The colour red gives the consumer connotations of love, lust, blood, warning and death. This is an enigma code because it creates suspense and warns us of events to come. The suspense intrigues the audience and makes us want to go and see the film.

 

I like the front cover's photography because it applies the rule of thirds method except in a diagonal form.  This equally positions the elements of the image and allows the consumer to identify key focal points in the cover. This gives the cover a professional finish and is a form of audience attraction. The image's lighting is low key and its only natural source of light comes from the stain-glassed window at the top of the centre third. The choice of lighting not only creates a dark, intense atmosphere but it also gives Roache's closed body language and estranged expression definition. This allows the consumer to connect with him and to feel his emotion. The stained-glass window is a reference to the film's religious theme: a typical feature of a church are the stained-glass windows. The director (or the person who instructed Roache) has been careful in creating a subtle expression from Roache because if it was over the top, it would misrepresent the film and it could portray the film as being a parody or not serious at all. However, Roache shows the powerful emotion through his face to represent his character's situation and his mental battle with his emotions.

 

The back cover continues the colour scheme that is used for the front cover as a form of continuity. There are even more reviews on the back cover that have been highlighted in yellow to make them stand out amongst the black background. Even more positive reviews from several national bodies suggest that this is a film that can not be missed so, as a result, appeals to the consumer. For the blurb, the first letter is yellow to draw the consumer's attention to that particular section of the cover. This could also be a reference to the film's religious theme because in the Bible, the first word of every chapter always has a very large first letter (as shown in the picture below). When placed into that context, the creator of this cover could have done this to emphasise the importance of this section of the cover. (The blurb is often a section of a DVD or VHS cover that is either over-read or even ignored because of other 'distracting' elements that could be on the cover such as stills of action-filled scenes or visual effects that form a part of the background image.) The last sentence in the blurb [...see this unforgettable big-screen hit for yourself!] uses an imperative that involves the consumer and encourages them to see the film for themselves.

 

An extract from the Bible where the first letter of verse 1

is larger than the rest of the text.

 

The size of the images on the back cover are small so that they do not take over the foreground and stop the consumer from looking at the other elements. It also shows that they are equally as important in terms of attracting consumer appeal as the other elements on the cover. All of the images are of Roache. This emphasises that he is the lead character and is very important in the story. This also shows that the film is taken from his perspective or view of the events. The central image captures Roache hugging another actor intimately and with deep despair. This is an enigma code as it intrigues the consumer and makes us wonder why he looks so upset. This interest encourages the consumer to watch the film and find out what is upsetting him.

 

CONCLUSION - WHAT HAVE I LEARNT?

From this particular film campaign, I have learnt that it is important for a layout to be consistent whether this is on a small scale or if every element is re-used for each way of promoting the film. I have learnt that if continuity is used on a small scale, it is important to re-use the most iconic element because people who may have already seen the film in the cinema will be able to remember it when they see it again in shops or online.

 

I have also learnt that every element of an advert is equally important when it comes to promoting a media text and gaining appeal from the audience. It is because of this that emphasis must be placed on the elements' importance.

 

 

 

 

 

 

 

 



 

Movie Franchise Poster - The Three Flavours of Cornetto

After finding this on the Internet, I knew that I had to add it to the blog. Although this type of movie poster can only advertise a movie franchise to an audience rather than a single film, I still believe that it is effective in promoting and representing a brilliant (possibly the best, actually) trilogy to be exported out of Britain. The trilogy which I am talking about is the Wright-Pegg-Frost penned trilogy: the Three Flavours of Cornetto Trilogy.

 

When it comes to the British acting duo, Simon Pegg and Nick Frost, the action films Hot Fuzz and Shaun of the Dead automatically spring to mind - not forgetting the last flavour of the trilogy of course: The World's End. Simon and Nick could not have portrayed the leads of these great films without the direction of British writer and director, Edgar Wright. All I can say is if you haven't had seen at least one of these films yet and you can say 'yes' to the following questions:

1. Are you a fan of action films?
2. Do you prefer humour to soppy romantic classics?
3. Are you in dire need of a good film to entertain your nights in?

Then, the Cornetto Trilogy is for you!

 

Containing elements from all of the three films, this franchise poster represents the trilogy to me the most effectively because its simplistic artwork clearly signifies to me what it is trying to promote. Of course, there are elements of it that can only be understood and appreciated by an audience who have watched all of the films such as the swan at the top of the ice-cream cone and the recurring quote 'You want anything from the shop?'. On the other hand, the emblems also signify a nostalgic feel and signify the country's roots. This attracts an audience who may have not watched the films before to go ahead and view them simply because the films are influenced by and appreciate Brits. The mention of several British places in the emblems represent the locations of the three films.

 

The fan-produced trilogy poster containing elements from all of the three films (L-R of emblems at bottom of cone): Shaun of the Dead (2004), Hot Fuzz (2007) and The World's End (2013)

 

The positioning of the Cornetto cone allows the consumer to identify this as being the focal point of the image and the iconic 'criss-cross' pattern on the cone represents the basic link of the three films: the mention of a Cornetto ice-cream (whether this is mentioned in the script or used as a prop by one of the cast members). The red colouring of one of the drops of ice-cream on the cone signifies blood and death. This is one of the several elements of the poster that represent the trilogy's main genre: action.

 

The other elements that represents the films' genre are: the melee weapons at the top of the cone and the pair of pistols at the middle of the cone.

 

The melee weapons are a reference to Shaun of the Dead where the cricket bat and the spades are used to remove the main army in the film: the zombie population of London. For anyone who is still unsure of what Shaun of the Dead is, this film is a zombie comedy (often abbreviated as 'zom com') which is about the title character's attempts to win back his ex but the main problem that distracts his attempts is that overnight, the streets of London have now been infested with zombies . This film reincarnated the 'zom com' genre for a modern-day audience and is a pastiche of George A Romero's 1978 horror 'Dawn of the Dead'. (For those who are not sure what a pastiche is, it is when a media text imitates the work of someone else as a celebration or a tribute to the original artist's work.)

 

 

 

 

 

 

The pair of pistols refer to Hot Fuzz, the second 'flavour' of the trilogy. This was a humorous crime drama that could also have been seen as a pastiche to the 'buddy cop' sub-genre of action comedy films (examples being Lethal Weapon, Point Break, Bad Boys, etc). The title of the film relates to the main theme of the film: 'fuzz' is a colloquial phrase for 'police force'. This informality appeals to the audience because even without having to watch the film, the title signifies a relaxed setting. This represents the film as being humorous and relatable to an audience who do not work with the police. Whilst Shaun of the Dead used melee weapons, Hot Fuzz used gunfights as the main cause of violence.

 

Out of the two elements described, the guns appeal to action enthusiasts the most because the use of guns is a typical code and convention in not only films and movie posters but in media text where action is the main and targeted genre.  

 

 

At the bottom of the cone are two pints of beer. These not only represent the main theme of The World's End: they represent the recurring theme of the three films: the use of a pub as one of the main locations. In Shaun of the Dead, The Winchester is where the climax of the film occurs. In Hot Fuzz, The Crab Inn is a location where many of the film's events occur [including the introduction of Nick Frost's character, Simon Pegg's monologue of why he became a police officer and the confrontation between Simon Pegg and Jim Broadbent's character near the end of the film]. In The World's End, the film's plot is the apocalyptic events surrounding attempts to finally complete an ambitious pub crawl. The pints of beer also signifies a common stereotype of Britain: the pub and the pint of bitter. This appeals to the audience because it represents the British influence behind the films.

 

The final element right at the tip of the bottom of the cone represents the last of the three flavours: it is the map of 'The Golden Mile', the bar crawl of Newton Haven that the five main characters attempt to complete. This element represents The World's End and this is the element that, for me, is the most exclusive when it comes to fan appreciation. The positioning of this element at the bottom of the cone has been made because as it is the latest flavour, people who have seen Hot Fuzz and/or Shaun of the Dead may not have seen this film yet. Therefore, if it was the main focal point of the image, the majority of the target audience may not be attracted to the image because they do not understand why a 'random' map is in the picture. When put into this theory, the map is used as an enigma code for those who have seen the previous two 'flavours' and is intriguing, encouraging that particular audience (fans of the Cornetto Trilogy) to watch this 'flavour'.

 

 

In terms of the image's photography, a basic colour palette has been used to prevent any attention being drawn away from the focal point of the image. The grey background also gives definition to the bold outlining of the elements of the picture. Artwork has been used rather than photography to add to the image's nostalgic feel. The positioning of the elements surrounding the ice-cream cone resemble an emblem (a bit like the Queen's Coat of Arms) and this represents the British influence behind the films. The capitalised typography makes it clear to read and the old-fashioned font also adds to the nostalgic feel.

 

Although this was not a compulsory post for the school's media course, I decided to analyse this poster because for me, it effectively represented three of my favourite films. It also provided me with inspiration for future projects and showed  me that artwork on posters can be just as effective as photography. It also showed me that posters do not necessarily have to include the film's title in order for the audience to identify what film the poster is advertising.

 

(Cornetto - All Rights Reserved to Unilever)

 

 

Ideas for Own Movie Posters - Horror

Although we are only early into the course, it's better to start researching earlier than later. So, in terms of inspiration for my own movie poster, I've started to look for posters that include codes and conventions that would fit in the horror genre.

 

In these selected posters is a recurring pattern: the rule of odds. This photography method really appeals to me because I think that it is an obvious code and convention of the horror genre. Even if the film does not necessarily fit into the horror genre (in this example, Priest is a psychological thriller whilst HP 7 is a fantasy drama), this idea of having only one of the actors in the poster really makes me feel intrigued by its creepy, mysterious atmosphere. I also like the idea of a  black background and low lighting being used, particularly on Ralph Fiennes' character in the Harry Potter poster because it gives his facial features definition and clearly shows his angry facial expression, adding to the film's fear factor. I also like the use of natural light on the Priest poster because this helps the audience's eye level to focus on the foreground of the image: Linus Roache's closed and pessimistic body language. This tells the audience that this character experiences some kind of psychological battle in the film. Therefore, it interests the audience and encourages us to watch that film. The idea of the use of lighting to hide a character's expression (seen in the Dark Skies and Abraham Lincoln posters) is an enigma code and encourages the audience to find out for ourselves about their character and their involvement in the film.



Dark Skies (2013)

 Priest (1994)

Abraham Lincoln Vampire Hunter (2012)

 Harry Potter and The Order of The Phoenix

(2007)