'Get Real' poster - Textual Analysis

For my final media project, I have decided to change my genre from thriller to a teen drama due to feedback from a focus group on my script that I produced as a homework task. Although my initial idea was to produce a psychological thriller that would gain audience appeal through the power of character emotion, I soon realised that this was quite difficult to pull off for a targeted young adult audience. However, I still wanted to keep the abuse story theme because I thought that this was an interesting idea to develop. It is also an issue in society that affects all kinds of people who have experienced any form of abuse or witnessed others suffer at the hands of an abuser(s). With it affecting society on a large scale, it is relatable to the audience on a more personal level and, as a result, they would hopefully find it a realistic, respectful approach to a personal matter.

 

Teen drama is a sub-genre of the very broad drama genre that has a plot and themes which specifically target a younger audience. Examples of teen dramas include; Kidulthood (2006), Elephant (2003) and Paranoid Park (2007). However, the teen drama that I am citing influence from is Get Real (1998). The reason why I am choosing this film as an influence for my marketing campaign is because the poster's visual codes represent the themes of the film clearly but still maintaining an enigma code as to how those themes will affect the events as they progress. The poster also introduces the main character, Steven Carter, which signifies that the film is based either on a first person narrative or the photography is based from his perspective on the film's events. Me being a teenager myself, this film appealed to my emotions on a large scale and this is what I hope to achieve from my film.

To help me for future assignments and as inspiration for my own project, I have decided to analyse the film's poster.

GET REAL (1998)

This poster is a brilliant example of an effective teen drama poster in my opinion. Although some consumers may feel that the tagline is too long, I believe that it effectively represents the film's target audience and it signifies what kind of themes and issues this film is going to explore. The larger tagline above the title's typography lists issues that affect teenagers. This represents the film as being a text that specifically targets that young, teenage audience. The list ends with a question. This means that that list has a purpose and it is actually a rhetorical question. This makes the consumer feel more involved with the film so makes them feel almost obliged to watch it to see how these issues are tackled in the film. It is also written in an informal language to help attract the younger audience and to prevent the film from being represented as being formal and very serious.  This informality is also represented through the font that has been used. It also suggests to the audience that this film's setting is based in a modern-day environment rather than it being a period drama. The title's typography is larger and in a red font to help it stand out more against the yellow background. The lack of proper grammar (such as the capital letters and the removal of the full stop) hits hard at the consumer because, to me, it is more like a statement rather than a title. The title is an imperative as well which is also a form of involving the audience. The second tagline underneath the title's typography tells the theme of the film: the term 'out' in this case is a colloquial phrase used by society to describe a person who is confident and free to openly admit their homosexuality (whether they are gay, a lesbian or bisexual). This suggests to the audience that homosexuality and society's perception of it is the main topic that is explored in this film. The tag-line also introduces the lead character: Steven Carter. It also introduces the age group that he belongs to and one of the main locations that provide this film's setting when it says, 'School's out'. Not only does it tell the audience that this film is targeted at an audience that is in the same age group as Carter but it also suggests to the audience that the film is based on his perspective.

The only photograph that is used is a shot of the legs that belong to people dressed in similar uniforms. When people think of school, they automatically think of a smart uniform. This is a continuation of the film's setting. The black and white colour scheme allows the person in the middle to stand out. The clash in colour scheme has purposely been done so that it delivers a message to the audience - that message being that everyone should be allowed to be different without being judged upon. The actor, whose costume is in colour, also crosses their legs to continue delivering this 'standing out' message. This is an enigma code because it makes us wonder whether that actor is Steven Carter or if the photograph applies to the audience on a larger scale in that the issues raised in that list secretly affects many people sat in the same classroom.

The use of the film festival awards shows that the film has received critical acclaim. There is also a review from a professional media body below the festival awards. This creates a positive perception of the film and it encourages the audience to go and watch this film for themselves.

Scripts and their Interpretation Part 1

Sound is one of the most basic essentials that a modern film production should have. If screenplay writers wish to include dialogue and sound effects into their production, it is essential that they should produce a script. This is because it allows actors involved in the production to confidently express the characters that are in the film. The camera crew can rely on the script when it comes to producing the shots for a particular scene or section and the sound crew can successfully insert sounds because of cues from the script.

 

In this task, I analysed the script for the opening scene from the 2012 film adaptation of the Schonberg-Boubil musical Les Miserables that stars Hugh Jackman as Jean Valjean and Russell Crowe as Javert. I was able to complete the task by reading the manuscript then analysing how that section of the script was interpreted on screen.

 

Questions:

 

1) How does the script introduce the narrative, setting, time period, the characters and the genre?

 

A) In the superimpose caption, the script introduces the year, the country that the film is set in and the film's historical context in full sentences.  Even though they are full sentences, they are simple sentences. The length of the sentences allow the audience to easily remember these important facts. This allows the audience to have a clear understanding of the film that they are about to watch before any shots or screenplay have actually taken place. It says, 'The year is 1815. The French Revolution is a distant memory. Napoleon has been defeated. France is ruled by a king again.'

 

In A1's screen direction, not only is the actual location of the film's opening scene introduced (Ahead, the port of Toulon, the home of the French navy) but the setting and the atmosphere that the setting creates is also introduced to the audience. When a person thinks of 'Winter rain', they immediately think that it is dark and miserable. Some could say that this dark and miserable theme could continue throughout the film. It could also be an enigma code for events to come. Another superimpose caption that says the film's setting was written for it to appear onscreen during the film. This tells  audience members, who are unfamiliar with the theatre adaptation or with landmarks of France, that the opening sequence is set in a particular place in France.

 

 In the first shot's caption, the character, Jean Valjean, is described as being 'a great brute of a man' but 'he seems to feel nothing'. This is an enigma code because it makes us wonder why he feels nothing and so numb despite being incredibly strong and brutish. The fact that the shot focuses on Valjean's characteristics unlike all the other convicts suggests to the audience that he is either a main character or a character of significant importance to the film's events.

 

The second shot's caption directs the convict ensemble to sing their lines when it says, 'The convicts sing in time with the rhythmic pulls on the rope -'. This lets the audience know that the genre of the film is a musical. This caption also introduces the character, Javert, as being 'the officer in charge of the convict workforce' which shows the audience that there is a class and power divide between him and the other characters. It also says that he is 'expressionless' which shows that he is certainly not showing any remorse or guilt for the pain that the convicts are undertaking. This suggests that he must be the bad character or the villain of this film.

 

In the third caption, the relationship between Javert and Valjean appears strained and almost non-existent when it says Valjean 'stares back for a beat, defying him'. This suggests to the audience that the conflict of power between the two characters could escalate further as the film progresses. This suggestion could be classed as a part of the film's narrative.

 

2. How does it engage you?

 

A) It engages me by giving full descriptions of shots. This allows me to create an image of that shot in my head and this makes me, as an audience member, feel more involved and more connected to the film. The script's writer has also been careful not to go into too much depth when it comes to describing the characters. This engages me because the vague information makes me question why those characters are like that and it makes me wonder if those questions will be answered during the film's progression. Key characteristics have been mentioned rather than a whole list of personality traits. This engages me because it does not over-complicate the character and it allows the actor to create a realistic, respectful representation of that character.

 

3. How did the film-clip introduce the narrative (story), setting, time period, the characters and the genre?

 

 

In the first few seconds of the clip, the year, the country and the historical context is introduced. The year of the film is larger than the rest of the text. This suggests that this detail out of the whole passage is the most important. If audience members are unsure why that date is significant, the first half of the passage explains why (twenty six years after the start of the French revolution). The audience are able to know the film's setting from the remainder of the passage which says 'a king is once again on the throne of France'. Non-diegetic fanfare music can be heard at this point. The genre and the aggressive tone of music suggests that the following shots in the sequence are going to express that aggression at some degree. The consistent dark colour scheme creates a miserable, dark atmosphere which suggests that the film's narrative could be just as dark and mysterious.

 

 

The camera then rolls from the ship onto the docks. This shot could be called the opening sequence's establishing shot because it introduces the location of this first scene to the audience. Although it is not clear what is the name of this particular place, the audience are able to identify it as being a war-ship docks because of the size of the ships that are on the left hand side and on the right hand side of the camera's position.

 

 

A high-angle shot then zooms in from the ship to the cast who are pulling the ship into the docks. The shot particularly focuses on Hugh Jackman. Fans of the original musical adaptation will recognise this character as being Jean Valjean. However, other audience members may not realise this yet and may question if his character has significant importance because the camera is focusing on him. His shabby costume suggests that his character could be quite poor but then the shackles around his neck confirms that he looks dishevelled because he is a convict.

 

 

A few seconds later, this next low-angle shot zooms to a medium close-up of Russell Crowe. Once again, fans of the original musical adaptation will be able to identify his character as being Javert, the officer in charge of this particular group of convicts. For those who do not know the musical, the low-angle shot is often used for characters who are menacing or have a high degree of power and status. This degree of power, alongside the much tidier costume that he is wearing, suggests to audience members (who don't know who he is) that he is the leader or dictator. The menacing mood and low eye contact suggests that he could be a bad character or a villain.

 

After this shot, the camera cross-cuts to a close-up of Valjean struggling to pull the rope back. Whilst doing this, he sings the line, 'Look down!'. By singing the dialogue, this tells the audience that this film is a musical. The line 'Don't look him in the eye' is addressed to Javert. The tone of this lyric proves that the rest of the characters in this sequence have a strained relationship with the officer because of conflict in power.

 

 

This low-angle shot of the convicts walking allows the audience a clear view of the horrible conditions that the men have to work in. This shot is also very interesting because it depicts the convicts walking over their country's flag without a care in the world. This is an enigma code for the film's narrative because it suggests that the people of France are living under such regime where they are physically unable to be patriotic and love their homeland anymore. This also suggests that at some point in the film, the cast could show defiance and stand up against the French regime in vengeance for the pain that they had endured.

 

 

This medium shot of the two characters together establishes their strained relationship for the audience. The difference in costume shows that there is a clear divide in power and respect. Valjean's back is facing the camera. This body language shows that he does not wish or choose to associate with Javert.

 

4) How did it engage you?

 

It engages me because one clear interpretation of the script has been created. Whilst the script was full of enigma codes that caused me to ask questions, the film's sequence explored these enigma codes in a way that was not directly addressed to me as an audience member. Elements of the photography created these enigma codes such as the interaction between the two main characters and symbols that signified possible plot elements. The audio codes also engages me because it allows me to understand and connect with the characters on an emotional scale.

 

 

 



EXTRACT QUESTION - GENRE ANALYSIS

Q) ANALYSE THE EXTRACT COMMENTING ON THE FOLLOWING:

• VISUAL CODES
• TECHNICAL & AUDIO CODES
• GENRE

______________________________________________________________________________________

 

A) The extract is the opening scene from the 1999 movie American Pie. In this short, two minute extract we see the main character, Jim, tending to his manly needs when his mother and father awkwardly walk into his room and discover what he is doing in his room.

 

American Pie (1999) Movie Poster

Halfway through the beginning of the studios credit roll, the audience hears a bass guitar riff which immediately creates a more sexual rather than romantic atmosphere. This tells us that the film's romance is based on vulgar themes rather than the illiterate love scenes you tend to see in films of the romance genre. Therefore, this tells us that there is going to be an element of humour within this film. After a few seconds of the bass riff, moaning can be heard from a female. The tone of her moaning adds to the sexual atmosphere. This combination forms a sound-bridge that flows into the next sequence where there is an establishing shot of a messy bedroom floor.

 

From the establishing shot, we learn that the bedroom belongs to a male character because on the floor are a pair of blue trainers alongside a black gym bag. The trainers also confirm that the character must be of a younger age (younger than 30). At this point, the beginning of the title credits appear on the screen. As the typography has an informal, white font, this confirms that the film has a relaxed setting and does not have a lot of formal, serious content. A sequence shot of the messy floor shows the audience more clothing that has presumably been taken off and thrown on the floor. The camera rolls from the trainers, up the wooden bed post, across a naked leg and then onto a medium-close up of the lead character's facial expression. The expression depicts pleasure meaning that he is obviously enjoying something that is occurring in the background. When related back to the sound-bridge in the studio credit and the lack of lower body costume, this means that the pleasure must be because of sex. As he is on his own in his bedroom, this confirms that he is not actually participating in intercourse. When the camera reaches the medium-close-up of Jim (the character in this sequence), the title credits stop to allow the acting in the background to be the focal point of the sequence.

 

There are a series of cuts to and from the TV, the camera ensuring that Jim's eye-line matches the TV screen. The TV is showing a poor, hazy representation of a porn film. This signifies where the location of the sound-bridge originates from and concludes that Jim is in his room gaining self-pleasure from the video cassette. The poor video reception and the TV represents the film's period: it must have been set at a time when video cassettes were still in fashion so the film must have been set during the 1980s or 1990s (at the time of release, present day). From this point, the camera cross-cuts to and from Jim and the TV screen with the camera maintaining a medium-close-up range during cuts of Jim's facial expression to allow the audience to see his reaction to the porn film.

 

When it comes to diegetic dialogue from the porn film, emphasis has been made on particular phrases to allow fluency in scenes and to add to the sequence's humour. The first notable phrase that the female character says is 'Oh, you're so big'. Whilst maintaining a medium-close-up shot of Jim's facial expression, he lifts up his sock for camera view. An extreme-close up shot of the sock was probably not used because this would have made the scene too cheesy and cheap. There is then a cut to the TV as a male character begins to talk to the female. This annoys Jim and this fury is seen through the facial expression and the annoyed tone in his voice as he speaks bitterly towards the screen when he says, 'Man just shut up!'.

 

From this point on, the number of cuts increases to manipulate the pace. As an audience member, we feel Jim's anxiety as a long-shot cut of Jim's bedroom shows that an older female character has entered the room. Between this cut and the cut where Jim expresses his anger at the TV, there is a sound-bridge of a female character saying, 'Hey Jimmy'. This is the first time the lead character's name is said and this is a brief introduction of his character to the audience. In this series of cuts, the camera constantly returns to the medium-close up shot of Jim to relate back to his reaction and his anxiety of wanting to cover up his embarrassing act. Even when talking to the other lead character, his eye contact remains focussed on the TV screen. This is evident when he quickly says, 'Yeah sweet dreams, night mom'. This address confirms that the other character in the room is actually his mother. Audience members can relate to this cut because they can understand how humiliating it is for a parent to walk in on something awkward such as  an explicit movie.

 

A few seconds later, the female character on the TV exclaims which triggers an extreme-close up shot of the TV remote. This quickly cuts to an medium shot of Jim's mother's confused facial expression. When Jim tries to explain what's 'wrong with the reception', there is a cross-cut between a medium close up of Jim's eye line matching his mother's and the big close-up of the TV screen when what is occurring on the TV adds to the irony of Jim's explanatory speech. This section cuts back a medium shot of the mother shaking her head suspiciously and turning around to exit his room. Just as she is about to leave the room, there is a exclamation of 'Yes' from the TV and Jim's shocked facial expression which leads to him frantically fidgeting with the TV remote (the remote is displayed with an extreme close-up to show the prop's importance in this scene). There is a long shot of the mother hanging onto the door-knob as she continues to examine the programme with intrigue, throwing herself back slightly when the female character on the TV cries, 'Ride me like a pony'. This adds irony to the situation because Jim originally explains that the programme he's watching is a nature programme and the phrase said by the adult actress refers to sex.

 

This cuts to a long shot of the bedroom when the mother steps closer towards the TV and Jim's physicality suddenly becomes frantic. The closer the mother is to the TV, the more horrified her facial expression becomes. The diegetic sound from the TV causes the father in the background to enter the room curiously. When he first speaks to his son, a medium close-up of Jim shows that he is even more nervous now that his dad has entered the room. The audience knows that the older male character is his dad because his first line addresses Jim as his son. When the father joins the mother's side, it cuts to a long shot to allow the audience to observe the mother's reaction.

 

During the father's justification of events, the male character on the TV says, 'Just like my hairy ass'. This causes the father's eye-line to match that of the TV and to ask, 'What was that'. This is another example where the volume of the dialogue on the TV increases to allow the audience to hear what is being said. This adds to the humour of the scene. Then, there is an extreme close-up shot as the father removes the pillow from Jim's crotch to reveal the erect sock. There is a long shot of the bedroom to allow the audience to see the father's stunned facial expression and the mother's turn away in disgust before the camera returns to an extreme-close up of Jim's attempts to cover up the erection with the pillow. There is a medium-close up of Jim's sweaty, embarrassed facial expression when humour is created because of his extremely red face. There is another medium shot then to show the father's panicky tapping of the remote to try and pause the programme. His panicky response adds to the scene's humour as the scene reaches its climax.

 

The sequence concludes with a medium close up of Jim looking down and away in disgust.

 

What genre is this film?

 

From my analysis, I can conclude that this film is definitely a comedy because of the amount of gags that are included in the sequence in an attempt to create humour. However, the tone of the gags is that of a very sexual reference (almost too sexual). The main character's age range is also that of a younger, teenage audience. Therefore, this comedy must be a gross-out comedy because the humour is created through crude material.